The Brand

Driven by fashion, we capture the latest trends and fuse them with unbeatable comfort. Think of it as uncompromising style. Founded in 2007 as an alternative to sprawling global brands, from our first simple prototype to the fashion-focused sneakers we create today, it’s been quite a ride. Our designers harness global fashion trends and translate them for a New Zealand audience. Life is versatile, so we make sure our sneakers are too. Everything we do rests on our three key brand pillars.


The Pillars


Designed in New Zealand
Inspired by the latest fashion trends and the diversity of the New Zealand lifestyle, our team design the whole Deuce range in house, sampling and prototyping constantly from our Auckland studio. We translate the world’s latest trends across our range, embracing embellishment, colour, frills, cut outs, buckles, perforations and texture. To balance style with comfort, we designed our signature DualCore footbeds.

DualCore Footbeds
Every single sneaker features our signature DualCore footbeds, harnessing athletic inspired footwear technology to provide comfort while combating odour. Featuring dual-density cushioning, they also combat odour and reduce moisture to provide the enduring support and freshness that Deuce customers love. Read More.

The Young Hearts Project
When you buy a pair of full priced Deuce, we donate $5 to our own charity the Young Hearts Project. So far we’ve raised around $900,114 to support, empower and inspire young Kiwis to reach their potential, and we work closely with our charity partners Youthline, Great Potentials and Kiwi Can. We believe that a sneaker can be more than a sneaker, it can do social good too. Read More.


Youthline
Great Potentials, Mates Junior
Graeme Dingle Foundation, Kiwi Can